KDTV · Kevin Delaroche — Art Director & Conceptual Designer
Launch campaign for Bally Bet in Ireland. “Mór” means “big” in Irish: a name and a visual idea built to stand out alongside established competitors. Concept, naming and creative direction, 2025.
Born and trained in Paris, based in London. I'm a conceptual designer and art director who takes functional mechanics — a wheel, a scratchcard, a live table — and turns them into campaigns, characters and worlds people actually want to spend time in.
At Bally's I lead creative across Virgin Games, Jackpotjoy, Monopoly Casino, Bally Bet and Bally Casino: concept, art direction, film and motion, and increasingly AI-assisted production — from the first sketch to the final frame, with a team around me.