KDTV · Kevin Delaroche — Art Director & Conceptual Designer
Character art direction and world-building for the Jackpotjoy rebrand: bingo balls back in focus, a playful cast and a system the brand can use consistently across campaigns. 2025.
Born and trained in Paris, based in London. I'm a conceptual designer and art director who takes functional mechanics — a wheel, a scratchcard, a live table — and turns them into campaigns, characters and worlds people actually want to spend time in.
At Bally's I lead creative across Virgin Games, Jackpotjoy, Monopoly Casino, Bally Bet and Bally Casino: concept, art direction, film and motion, and increasingly AI-assisted production — from the first sketch to the final frame, with a team around me.