KDTV · Kevin Delaroche — Art Director & Conceptual Designer
Branding and design system for Win Boost, an in-game bonus mechanic designed to work across games with different art styles and across six Bally International brands in the UK and Ireland. 2026.
Born and trained in Paris, based in London. I'm a conceptual designer and art director who takes functional mechanics — a wheel, a scratchcard, a live table — and turns them into campaigns, characters and worlds people actually want to spend time in.
At Bally's I lead creative across Virgin Games, Jackpotjoy, Monopoly Casino, Bally Bet and Bally Casino: concept, art direction, film and motion, and increasingly AI-assisted production — from the first sketch to the final frame, with a team around me.