KDTV · Kevin Delaroche — Art Director & Conceptual Designer

Win Boost — Bally International

Branding and design system for Win Boost, an in-game bonus mechanic designed to work across games with different art styles and across six Bally International brands in the UK and Ireland. 2026.

Client
Bally International
Year
2026
Role
Branding · Concept · Art direction · Design system
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KEVIN DELAROCHE
CONCEPTUAL DESIGNER & ART DIRECTOR
IDEAS. WORLDS. STORIES.
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Kevin Delaroche
KEVINDELAROCHE
IDEAS, WORLDS, STORIES
CAMPAIGN DIRECTORCREATIVE LEADSTORYTELLER

Born and trained in Paris, based in London. I'm a conceptual designer and art director who takes functional mechanics — a wheel, a scratchcard, a live table — and turns them into campaigns, characters and worlds people actually want to spend time in.

At Bally's I lead creative across Virgin Games, Jackpotjoy, Monopoly Casino, Bally Bet and Bally Casino: concept, art direction, film and motion, and increasingly AI-assisted production — from the first sketch to the final frame, with a team around me.

  • CAMPAIGN CONCEPT & DEVELOPMENT
  • BRAND WORLDS & NARRATIVE
  • CONTENT & FILM DIRECTION
  • TEAM LEADERSHIP & COLLABORATION
LET'S MAKE SOMETHING WORTH WATCHING. DOWNLOAD CV DELAROCHE.K@GMAIL.COM
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KEVIN DELAROCHE
CONCEPTUAL DESIGNER & ART DIRECTOR
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