KDTV · Kevin Delaroche — Art Director & Conceptual Designer
Acquisition campaign connecting Virgin Games with the excitement around Squid Game, without using the series’ characters, costumes or logo. Idea, creative direction and art direction, 2025.
Born and trained in Paris, based in London. I'm a conceptual designer and art director who takes functional mechanics — a wheel, a scratchcard, a live table — and turns them into campaigns, characters and worlds people actually want to spend time in.
At Bally's I lead creative across Virgin Games, Jackpotjoy, Monopoly Casino, Bally Bet and Bally Casino: concept, art direction, film and motion, and increasingly AI-assisted production — from the first sketch to the final frame, with a team around me.