KDTV · Kevin Delaroche — Art Director & Conceptual Designer
Concept, naming and art direction for Virgin Games’ rewards hub: a space inspired by video-game lobbies that brings rewards together across website, app and marketing. 2026.
Born and trained in Paris, based in London. I'm a conceptual designer and art director who takes functional mechanics — a wheel, a scratchcard, a live table — and turns them into campaigns, characters and worlds people actually want to spend time in.
At Bally's I lead creative across Virgin Games, Jackpotjoy, Monopoly Casino, Bally Bet and Bally Casino: concept, art direction, film and motion, and increasingly AI-assisted production — from the first sketch to the final frame, with a team around me.